‘Proud’ Selena Gomez Talks Mental Health, Rare Beauty Ahead of CC100 Awards

Jennifer E. Engen

Actress, singer, and CEO Selena Gomez has been announced as an honoree for this year’s Create & Cultivate 100 list. In a recent interview, Gomez discussed the importance of mental health resources and the journey to create her cosmetics company, Rare Beauty.

According to the CDC, 1 in 5 people in America will be impacted by a mental illness in a year. 50 percent of people in the United States will be diagnosed with one in their life and Gomez aims to break the stigma once and for all.

For six years, Create & Cultivate has honored 100 women for making a big impact on the business industry. Women in different areas of the business world — including beauty, music, entertainment, health, wellness, and fashion — write their own stories about what is important to them, “changing the narrative” of the term “business.”

Notable honorees are Kendall Jenner (founder of the tequila brand, 818), Adele (singer, songwriter), Lana Condor (actress, To All The Boys I’ve Loved Before), Jennifer Aniston (founder of Lolavie), and Becky G (singer, songwriter, founder of Treslúce Beauty) among many others.

In February of 2020, Selena Gomez took to social media to announce her very own beauty brand, Rare Beauty, a cosmetic company that sells makeup brushes, eye shadow, mascara, foundation, and many other products. The company celebrates what makes every individual rare and is a welcoming space to anyone.

“Rare Beauty isn’t about how other people see you. It’s about how you see yourself. It took me years to feel comfortable in my skin, and now I want to reach as many people as possible with this message,” Gomez said in an interview with Create & Cultivate, “I want people to feel beautiful exactly how they are. I believe makeup is something to enjoy, not something you need.”

With the launch, the pop singer announced Rare Impact which helps people get the help and resources they need with any mental health problems they are facing. 1 percent of all sales from Rare Beauty is donated to the Rare Impact Fund.

When starting her company, the Only Murders In The Building star wanted to have a positive message surrounding it and there’s none more important than mental health. Gomez believes that with her platform, she can make a big impact on how the world sees the importance of one’s mental health. She also wants to help younger generations start conversations on the topic and help everyone become more aware of the issues surrounding it.

“I am so proud of the company my team and I have created,” she exclaimed.

Selena Gomez talks to Create & Cultivate about the positive impact Rare Beauty and Rare Impact has on the topic of mental health and celebrating one’s individuality.
Toni Anne Barson/FilmMagic


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